Cory Doctorow: Zuck’s Empire of Oily Rags
For 20 years, privacy advocates have been sounding the alarm about commercial online surveillance, the way that companies gather deep dossiers on us to help marketers target us with ads. This pitch fell flat: by and large, people were skeptical of the efficacy of targeted advertising; the ads we got were rarely very persuasive, and when they did work, it was usually because the advertisers had figured out what we ...Read More
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