Tor.com Rebranding as Reactor

Tor Publishing Group announced via press release that the Tor.com site will be rebranded as Reactor on January 23, 2024. The launch includes a redesigned website. According to the announcement,

The site has been publisher agnostic since its founding, and the new name will reflect its independence from Tor Publishing Group. The short fiction program will continue under the Reactor name, and in addition to the daily commentary on science fiction, fantasy, and related subjects that readers have come to expect, the site will also now cover all aspects of genre, including horror, romance and more, from a wide range of writers from all corners of the genre world, creating a true pop culture destination.

Tor Publishing Group is now located at www.torpublishinggroup.com, while the new Reactor URL is www.reactormag.com.

Tor President and Publisher Devi Pillai said,

I am very excited to introduce Reactor to the world! We have always been the place to come to for science fiction and fantasy – but with a new name, a new design, we are going to have a magazine that will be more of a pop culture hub for people who love genre of all types. We want to expand the audience and the community that Tor.com has built over the past 15 years.

See the complete press release here.

This report and more like it in the July 2023 issue of Locus.

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