Locus Publications
P.O. Box 13305
Oakland, California 94661
(510) 339-9198
(510) 339-9196
Fax: (510) 339-8144
E-mail: Locus@Locusmag.com
Website: http://www.locusmag.com
Webmaster: Online@locusmag.com
LOCUS is the only periodical I read from cover to cover - including adverts!
--Arthur C. Clarke
Without LOCUS we would be groping around in the dark. But LOCUS is there, shining light into all the dark corners.
--Robert A. Heinlein
EDITORIAL PROFILE
LOCUS is a monthly trade journal, founded in 1968, whose readership consists of chain and independent book buyers, librarians, publishers, bookstore owners and managers, and other science fiction professionals, as well as dedicated SF readers. It has won the Hugo Award, science fiction's highest honor, 30 times.
LOCUS is famous for its book reviews and author interviews, recommended titles lists and analysis of the SF field, monthly bestseller lists, monthly listings of all SF books published, and its up-to-date coverage of newsworthy events.
Thanks to the annual LOCUS survey, we can give you a fairly complete picture of our average reader. He is 45 years old, college educated, has been reading science fiction since his teenage days, and spends over $2,000 per year on science fiction books, magazines, movies, and conventions.
CIRCULATION
Approximately 6,000 copies with a readership of about 18,000.
SCHEDULE
LOCUS is published monthly. It appears the last Thursday of the month before cover date.
ADVERTISING DEADLINES
Material is due on the 20th of the month, six weeks before issue date; e.g.: March 20 for the May issue.
MAILING INSTRUCTIONS
Electronic copy may be submitted as an attached file to
locus@locusmag.com.
For print advertising: all documents must be submitted as PDF files. CMYK files must be 350 dpi and grayscale files must be 300 dpi. No RGB files. All fonts (Postscript Fonts and Open Type fonts only; no True Type fonts), TIFFs, and EPSs used must be embedded. No artificial bolds or italics.
For online advertising: accepted file types are .jpg and .gif. No flash files. Advertisers must provide link with ad.
GENERAL ADVERTISING RATES
All prices are per ad, per insertion, and include placement in our digital edition. *Multiple insertion discounts apply only to the same copy inserted more than once. Special packages and yearly contracts are available. No agency discounts offered.
|
Size |
1X |
2X* |
3X* |
|
Full page |
$1050 |
$945 |
$850 |
|
Two-thirds page |
715 |
650 |
585 |
|
One-half page |
600 |
550 |
490 |
|
One-third page |
415 |
375 |
335 |
|
One-quarter page |
325 |
300 |
265 |
|
One-sixth page |
225 |
200 |
185 |
Additional Charges
|
Special Positions (When Available) |
|
|
Center Spread (2 pages) |
$425 |
|
Inside front cover |
$525 |
|
Inside back cover |
$375 |
|
Back cover |
$525 |
| |
|
|
Color |
|
|
1 extra PMS color |
$325 |
|
Full color on 70-lb. gloss stock |
$525* |
|
Full color on uncoated stock |
$425 |
| |
|
|
Special Charges |
|
|
Full Bleed |
$25/ad |
|
Ad repair |
$100/hour |
*Note: We only accept full-page ads or 1/2 page horizontal ads on the 70-lb gloss stock.
| |
|
|
Live Link |
|
|
Live Link for the Digital Edition |
$50/link* |
*Create a live link between your ad in our digital edition and your website. Advertiser must provide link.
| |
|
|
Mailing Inserts* |
|
|
Full page ad |
$600 |
|
Half page horizontal ad |
$350 |
*Advertise on the back of our mailing insert. Black and white only. Call for info on inserting your own flyer.
PRINT AD SIZES
| |
Width |
Height |
|
2-page spread |
15-3/4" |
10" |
|
Full page |
7-1/2" |
10" |
|
2/3 vertical |
5" |
9-7/8" |
|
1/2 island |
5" |
7-1/2" |
|
1/2 vertical |
3-3/4" |
9-7/8" |
|
1/2 horizontal |
7-1/2" |
5" |
|
1/3 island |
5" |
5-1/4" |
|
1/3 island |
3-3/4" |
7" |
|
1/3 vertical |
2-1/2" |
9-7/8" |
|
1/3 horizontal |
7-1/2" |
3-1/2" |
|
1/4 island |
5" |
3-3/4" |
|
1/4 island |
3-3/4" |
5" |
|
1/4 horizontal |
7-1/2" |
2-1/2" |
|
1/6 island |
3-3/4" |
3-1/2" |
|
1/6 vertical |
2-1/2" |
5" |
|
Bleed Sizes |
|
|
|
Full-page bleed |
8-5/8" |
11-1/8" |
|
Full-page trim |
8-3/8" |
10-7/8" |
|
2-page spread bleed |
17" |
11-1/8" |
|
2-page spread trim |
16-3/4" |
10-7/8" |
ONLINE ADVERTISING
Locus Online, the Hugo Award-winning website, receives over 70,000 unique visitors per week. Contact locus@locusmag.com or 510-339-9196 to reserve ad space or for billing arrangements.
Banner Ads
Size:
Super-Wide (thick): 728 x 90 pixels
Super-Wide (thin): 728 x 60 pixels
Box: 300 x 300 pixels
Half box: 300 x 150 pixels
Tower: 160 x 600 pixels
Half Tower: 160 x 300 pixels
Quarter Tower: 160 x 150 pixels
To see a sample of the various banner ad sizes go to http://www.locusmag.com/Home/LocusOnlineRates.html.
DISCOUNTS
Prepayment*
We offer a 5% prepayment discount on print ads.
Multiple and Special*
Combinations of two or more online ads will be discounted by 20% of the total.
Concurrent Print & Online Ads*
We offer a 5% discount on concurrent print and online ads.
*Discounts are not available to our contract advertisers but can be combined with any applicable prepayment discount
ACCEPTABILITY AND INDEMNITY
LOCUS and Locus Online reserve the right to reject any advertisement which does not conform to professional standards of presentation or which appears to be misleading, unethical or offensive, or which in any way would tend to lower the credibility of the magazine and/or its advertisers. The advertiser and/or advertising agency assume liability for all content (including text, representation and illustrations) of all ads sent to LOCUS and Locus Online, and responsibility for any claims against the publisher arising therefrom.
Locus Online does not guarantee minimum views or clicks for ads, and we do not provide reports to the advertiser. Access to traffic reports is available by special request.
By authorizing an agency to place advertisements in its behalf, an advertiser also agrees to pay for such ads in full if for any reason its authorized agency is or becomes unable to do so.
LOCUS is now an intrinsic part of everything that science fiction is and does, a primary resource for innumerable enterprises, and a continuing source of information and entertainment.
--Michael Swanwick
Anyone whose interest in SF extends beyond reading it to wanting to read about it should be aware of LOCUS.
--The New York Times
