DC Drops Diamond

Comics giant DC has end­ed its 25-year relationship with Diamond Comic Distributors, telling retail customers that future or­ders will be fulfilled by the newly created Lunar Distribution and UCS Comic Distributors (for peri­odicals), and Penguin Random House (for graphic novels and collections). DC says, “We recognize that, to many of you, this may seem like a momen­tous decision. However, we can assure you that this change in DC’s distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.” Diamond was DC’s only periodical distributor prior to the change. In March, Diamond suspended operations in response to the COVID-19 pandemic, and DC said they would seek alternate distributors during the closure, with plans to resume partnership with Diamond when the closure ended in May. DC product accounts for about a third of the comics market in the US.

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